Ridge Vineyards is a hypothetical re-branding that was created throughout an entire semester with the course, Identity Systems. Ridge is a wine distillery located in California that specializes in single-vineyard wines, meaning each batch is from differing vineyards spanning across the state. With this in mind, the current cliental that was already reached with the previous design cannot be forgotten while still moving to a newer and modern consumer base. The design went from a more traditional aesthetic to a more contemporary in hopes to reach this newer audience by changing the logo from a Logo type to an icon/emblem.
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